beautyofjoseon Light On Serum: Centella + Vita C 30ml

A serum that brings together radiance and skin comfort — two things that rarely coexist in a single formula. BeautyOfJoseon started from a simple observation: pure vitamin C irritates, feels sticky, and dries out the skin. Rather than giving up on it, the Korean brand chose to rethink its form. The result fits in a 30 ml bottle, designed for skin that wants a glow without sacrificing comfort.

Texture and ingredients — The serum base is made up of 68% Centella Asiatica extract — this Asian medicinal plant, nicknamed "tiger grass," is widely recognised for its soothing and regenerating properties, thanks to four identified active molecules: madecassoside, asiaticoside, madecassic acid, and asiatic acid. Added to this is 10% 3-O-Ethyl Ascorbic Acid, a vitamin C derivative formulated to remain stable for up to 90 days at 40°C, with a high affinity for the skin that keeps tingling on application to a minimum. The lightweight texture addresses the three most common complaints about vitamin serums: not sticky, not greasy, not drying. You'll also find panthenol, hydrolyzed hyaluronic acid, and beta-glucan — all listed in the full INCI — working together to keep skin hydrated.

In your routine — This serum fits in after your toner, once your skin texture is evened out. One pump is enough to cover your entire face; spread it in an even layer before continuing with the rest of your routine. Its fluid formula absorbs without residue, making it suitable for both morning and evening use, before a moisturiser or sunscreen.

• Contains 68% Centella Asiatica extract, a source of madecassoside and asiatic acid, two actives recognised for their soothing and regenerating effects.
• The vitamin C derivative used (3-O-Ethyl Ascorbic Acid, 10%) stays stable for 90 days at 40°C — a formulation choice that sets it apart from pure vitamin C serums.
• Reformulated texture to eliminate the sticky, greasy feel common in classic vitamin serums.
• 30 ml format with a dosing pump: ideal for testing how your skin responds to the formula, or for adding a targeted treatment without overloading your routine.
• Apply after toner, before moisturiser or sunscreen, in an even layer across the whole face.