beautyofjoseon Glow Deep Serum: Rice + Alpha Arbutin 30ml

A serum rooted in an ancient tradition: during Korea's Joseon dynasty, rice bran water was already a daily skincare ritual — a "beauty water" passed down through generations. Beauty of Joseon honours that same gesture, formulating it with 68% rice bran water and pairing it with 2% Alpha-Arbutin. The result is a serum focused on radiance and even skin tone, with no empty promises attached.

Texture and ingredients — The 30 ml bottle contains 68% Oryza Sativa (Rice) Bran Water — rich in amino acids and minerals from rice bran — which helps support hydration in dry skin. At 2%, Alpha-Arbutin works by inhibiting tyrosinase, the enzyme directly involved in melanin production. The formula also includes Panthenol, Trehalose and Glyceryl Glucoside for everyday skin comfort, alongside botanical extracts such as Coix Lacryma-Jobi Ma-Yuen Seed Extract, Hordeum Distichon (Barley) Extract and Vigna Radiata Seed Extract. Lightly structured with Hydroxyethylcellulose and Xanthan Gum, the texture absorbs cleanly with no residue or heavy film.

How to use — Two to three drops are all you need — press them gently onto your face with your fingertips rather than rubbing. This simple, intentional step fits naturally after cleansing and before moisturiser, when skin is most receptive. The 30 ml size slips easily into a travel bag or sits neatly on a minimal shelf.

• 68% Oryza Sativa (Rice) Bran Water, rich in amino acids and minerals from rice bran.
• 2% Alpha-Arbutin: inhibits tyrosinase to reduce melanin production; said to be ten times more active than Beta-Arbutin according to the supplier.
• Rounded out with Panthenol, Trehalose and Glyceryl Glucoside for daily skin comfort.
• Net content: 30 ml — ideal for travel or for trying the formula before committing to a larger size.
• How to apply: 2 to 3 drops, gently patted in after cleansing and before moisturiser.