anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g

A skincare step that starts before you even apply it. The dry powder, compact in its 40 g bottle, only needs a drop or two of water to transform — and that's where the magic happens. Built around a gentle enzyme base, it works the skin's surface softly, without any harshness. For skin that wants a healthy glow without throwing its balance off.

Texture and key ingredients — The formula centres on Oryza Sativa (Rice) Powder — fine, absorbent rice flour — paired with Sodium Cocoyl Isethionate, a coconut-derived surfactant well known for being gentle on reactive skin. Exfoliation comes from Papain, an enzyme extracted from papaya that helps dissolve dead cells without any physical scrubbing. Centella Asiatica Extract and Allantoin round out the formula on the soothing side: centella to support the skin after cleansing, allantoin to ease any feelings of discomfort. The Sodium Bicarbonate / Citric Acid duo creates a light fizz when it meets water — a subtle sensory cue that the lather is forming.

How to use it — Morning or evening, pour a small amount of powder into the palm of your hand — a pinch is all you need. Add a few drops of water and gently rub your palms together: a light foam appears. Massage it onto your face in circular motions, avoiding the eye area, then rinse with lukewarm water. By adjusting how much water you add, the texture stays thicker and can also be used as a rinse-off mask. Follow with your toner and moisturiser as usual.

• 40 g format: compact for daily use, perfect for small bathrooms or travel.
• Two uses in one: foaming cleanser (more water) or rinse-off mask (less water), depending on how much water you add.
• Papain (papaya enzyme): exfoliates without abrasive grains, acting enzymatically on keratinised cells.
• Allantoin and Centella Asiatica Extract: two ingredients that soothe and support the skin barrier after cleansing.
• Suitable for sensitive skin: gentle surfactants (Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate), no stripping effect.