anua NIACINAMIDE 10% + TXA 4% DARK SPOT CORRECTING SERUM 30ml

Some Korean brands move quietly, without grand statements. Anua is one of them. This serum brings together two well-studied ingredients for evening out skin tone — Niacinamide at 10% and Tranexamic Acid at 4% — in a formula that doesn't stop there. The INCI list tells the rest of the story, for anyone who takes the time to read it.

Texture and ingredients — The texture is a watery serum, lightly gelled with Gellan Gum and Xanthan Gum — it goes on in a few drops, absorbs without leaving a film. Niacinamide (10%) regulates melanin production; Tranexamic Acid (4%) works on the signalling between keratinocytes and melanocytes to fade post-acne marks and uneven skin tone. Arbutin and Alpha-Arbutin reinforce this action through a complementary tyrosinase-inhibiting mechanism. The hyaluronic family is represented in seven distinct forms — including Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer and Dimethylsilanol Hyaluronate — to act at different depths of the epidermis. Ceramide NP supports the skin barrier; Panthenol and 3-O-Ethyl Ascorbic Acid round out the formula. Asiaticoside, Madecassic Acid and Asiatic Acid — the three active fractions isolated from Centella Asiatica — are listed individually, meaning they have been incorporated in purified form and not solely through the raw extract.

In your routine — A few drops — the dropper is all you need — applied to the areas you want to target, morning and evening, before your oil or moisturiser. The brand recommends building up use gradually: a way of letting your skin adjust to the Niacinamide concentration before making the serum a full part of your daily routine. It sits between your water-based and oil-based steps, in the order that K-beauty has made familiar.

• Niacinamide 10% + Tranexamic Acid 4%: two ingredients specifically aimed at correcting dark spots and post-acne marks.
• Seven forms of hyaluronic acid in a single formula, including film-forming Sodium Hyaluronate Crosspolymer and skin-tightening Dimethylsilanol Hyaluronate.
• Asiaticoside, Madecassic Acid and Asiatic Acid present in purified form — beyond just a Centella Asiatica extract — for targeted skin repair support.
• 30 ml size: ideal for testing the serum in your existing routine before committing to a larger size, or for travelling without restrictions.
• Recommended morning and evening — apply before any occlusive product (oil, cream) so the water-soluble ingredients can absorb properly.