anua Birch 70 Moisture Boosting Cream 50ml

A moisturiser built around one core ingredient: Japanese white birch water, making up 70% of the formula. That number matters — it shapes the entire texture, slightly acidic and calibrated to work in harmony with your skin's natural pH. Everything else follows the same philosophy: streamlined, purposeful, nothing unnecessary.

Texture and ingredients — The Betula Platyphylla Japonica Juice base gives the cream its lightweight, water-like consistency and its mildly acidic character — a way of working with the skin rather than against it. Squalane and Panthenol (vitamin B5) then step in to reinforce the skin barrier and reduce moisture loss. The ABC complex — Allantoin, Betaine, Cucumis Sativus Fruit Extract — is a soothing trio where each ingredient has a clear role: Allantoin supports cell renewal, Betaine balances moisture and sebum levels, and Cucumber Extract calms minor irritation. Tocopherol (vitamin E) and Dipotassium Glycyrrhizate round out the formula without weighing it down. Vegan and not tested on animals.

How to use it — Morning or evening, after your serum, a pea-sized amount is enough to cover the whole face. Spread it flat across the skin, then gently press with your fingertips — this light tapping motion, recommended by the brand, helps the texture sink in rather than sit on the surface. It absorbs quickly, leaves no greasy film, and works well under foundation or sunscreen applied straight after. Sensitive or transitioning skin — whether from a change of season or temporary stress — will find it a reliable daily anchor.

• 70% Betula Platyphylla Japonica Juice (Japanese white birch water) — the star ingredient, not a token addition.
• Mildly acidic formula: designed to respect the skin's pH and help retain moisture.
• Panthenol (pro-vitamin B5) and Squalane: two barrier-supporting ingredients with complementary roles.
• 50 ml size — travel-friendly, suitable for daily use over roughly six to eight weeks depending on how much you apply.
• Vegan formula, not tested on animals.